Pretoria Website SEO

If your website is deemed to be important enough on relevant searches then you make the team and you will be ranked with the big dogs. The more people that visit your website, the more important you get, the more websites that point to your website, the more important you seem. If you are selling baked cookies on your website but you never mention any details of it, the search engines won’t know that's what your website is all about. One thing to remember, your website is like a 24h rep who tells the world about who you are and what you do, but if none can find it, it has no purpose and has failed.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. Search engine optimization (SEO) may target different kinds of searches, including image searches, local searches, and industry-specific vertical search engines.
As an Internet marketing strategy, Search engine optimization (SEO) considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

To SEO(Search engine optimization) your website for the best search engine results we need to focus on the following:

• Website Titles
• Your Domain Name
• Content
• Headers
• Link Popularity
• Meta tags

What Are Page/Website Titles?
Website titles are those nifty little pieces of text that show up in the very top blue bar on your browser window.An example can be seen at our site

When you open this page you will see at the very top of that blue browser line the words

Website SEO Pretoria & Website Marketing Company

Microsoft Internet Explorer provided by 'whoever'. This does obviously depend on the browser and for this particular purpose we are using microsoft internet explorer. Website Titles are the very first clue that you give to the search engines as regards the relevancy of your page to the content it contains. In other words if you have failed to tell the search engines exactly what you would prefer your website page to rank for, then they have to 'guess' from the content contained within the page. Believe me, they come up with some really strange answers if you omit this vital piece of information.

You have to imagine for a moment, that you are writing a book, and without a title for that book nobody would know what the book was about. Obviously leaving your book to sit on the shelf and never be noticed. It is the same principle regarding each page on your website, only the 'book' now converts into a page on your website. Once you have your title for the 'book' now you can proceed to add information to it, always ensuring that the content of the book is relevant to it's title.

Domain Names
Your domain name is like a street address. That's what everyone will use to find your website. Getting the right domain name is imperative and a bit challenging because your first choice may already be taken. That's why it's good to jot down 8 or 10 ideas. Make sure your "domain name" is short and catchy. It should be easy to read when printed and it should also be easy to remember when seen in an advertisement. If possible, as part of the domain name, it should have a main keyword that would be used to search to find a website like yours. Instinctively you would want you use your company name or an abbreviation of it. From a SEO(Search engine optimization) point of view you want a combination of your company name and a singular keyword that would describe your company best.

If you are a photographer and your company name is Mug Shots, the suggested url should be: www.mugshots-photography.co.za. Always use keywords that are “popular” and relevant. Although cinematography and photography has the same meaning more people would search for photography than cinematography.

If you already have a domain registered and it has no relevant keywords in the url for example www.blackandwhite.co.za. You can always get a new domain (www.blackandwhite-tuxedos.co.za) and redirect it to your old domain.

Content is King
The content is the reason why people come to visit your website. Your content should be relevant, it should be focused. It should be saturated with all the important words that would describe your business and the same words that people will use searching for your business on the internet. But please consider this: Words like “is, it, this, the” are not descriptive and will not aid your SEO(Search engine optimization) campaign. If you own a bakery, you would like to focus on your products and your target region. For instance Pretoria bakery, Pretoria birthday cakes, these would be your keywords and or phrases. These are the words/phrases that people will use when searching for a bakery. These words describe your business and it narrows it down to what you are doing in your business and your focus audience.

Another thing that is just as important regarding SEO(Search engine optimization) is your keyword saturation in your content. Lets say I have an article that contain 400 words, ideally I would want the phrase “Pretoria bakery” to be repeated 20 times. That makes 5%. The rule of thumb is between 5% and 3% if you go over 5% you might get blacklisted by Google and other search engines. If you go below 3% you your chances reduce significantly. But please don’t just push words in everywhere just for the sake of SEO(Search engine optimization). If the content does not make sense and its not readable, then it has no purpose anyway.

There are a few other things that would also help with your SEO(Search engine optimization). Insert keywords into your titles, headers, put them in bold, make them italic. Anything that would make them stand out and seem more important for the search engines will help. But please remember this: “By saying everyone is special and important is just another way of saying no one is.” And the same goes for SEO(Search engine optimization). If you make everything bold then nothing stands out.

Meta Tags
What are meta tags? This is what describes a page and its content in search engines. In actual fact is code that has been inserted in a page to help explain the content of a certain page to the search engines. You get meta tag keywords and meta tag descriptions. These tags combined with your content, specifically everything I have mentioned above will help with your SEO(Search engine optimization). But you cant have a page with meta tags if you have no content.

Link popularity
This is most probably one of the most import parts of SEO(Search engine optimization) second to good content. To explain it in very basic SEO(Search engine optimization) terms. If you are sick and walk into a hall filled with all kinds of different doctors and you ask them for, let say a heart surgeon. The one that most people point to, that’s the one that you will go to. Its not necessarily because his the best, its because he is the most popular. Website ranking regarding SEO(Search engine optimization) works the same. The more websites that point to your website the more important your website seems according to the search engines and the higher you will be ranked.